Privacy Policy

Privacy Policy (Effective January 1, 2015)

Equity for Business Inc. (“EFB”) is the registered Internet site operator for and owner of As EFB provides you services (i.e. the website and its associated services), we may collect some information from you, about you and any of your related entities. By using our website, you agree to this collection and use of such information as explained below and as updated from time to time. In addition you agree to be bound by our Terms of Use.

Submitted Information
In order to improve our MoolaPitch site, to provide an audit trail for transactions and to better meet your needs; EFB will collect general information about you. This information may include your domain name, the campaign/industries/pages you view, how you view them, the amount of time you spend on our site, the type of browser you use, and the country in which you are located. EFB will also be collecting information that you submit in your Investor registration form plus information submitted when executing a transaction. For Entrepreneurs, EFB will be collecting information that is submitted on the Entrepreneur registration form, the Start A Campaign form, plus all other documents that are submitted to EFB, posted on or available through the MoolaPitch website. We will be using web analytic packages that track activity of the MoolaPitch website including Google Analytics, Mouseflow and Seevolution. Our website pages also may contain “cookies ” and beacons which are sent to your web browser and allows our server to recognize you when you visit our Website in the future. Generally, you may set your browser to notify you when you receive a cookie. If you request specific information from us, or communicate with us by e-mail, we may retain additional personal information about you, including your identity and the nature of your request. This information will not be sold by us to third parties.

The information may include any or all of the following:

  • All the information you provide when setting up an account and profile
  • All the information you provide when setting up a business account
  • Information that we may acquire about you and/or the entity you represent through other sources
  • Information collected automatically from your interaction with our site from your devices including computer, tablet and phone
  • Information about how and when you interact with MoolaPitch services. All the information necessary for transacting securities purchases and sales through the plus all information provided when making such transactions
  • Information that we are or may be required by federal, state and local law plus any third-party compliance requirements such as those imposed by FINRA

Use of Information
EFB uses the information we collect to do one or more of the following:

  • To operate the website and provide MoolaPitch services
  • To personalize MoolaPitch services to meet your needs plus to measure site use so that we may improve the site and services
  • To transact business and to provide you with information and services you request
  • To open your account plus verify your identity and contact information
  • To communicate with you about your activity on MoolaPitch, site/service updates, and other administrative notices and issues
  • Given your preferences, to send you marketing and promotional offers
  • To conduct any needed due diligence
  • To meet applicable regulations and laws
  • To address problems be they disputes, complaints and or technical problems
  • To examine site usage by individuals and in aggregate and produce reports of such examination

Sharing and Disclosure
EFB may disclose your information to a variety of parties in the course of providing our products and services. Such parties may include:

  1. Employees and Contractors of EFB
    Your profile and account information will be accessible to EFB employees and contractors on a need to know basis in the course of providing services to you and in the course of servicing and EFB’s business needs.
  2. Prospective Investors
    Entrepreneurs are sharing the information they post on with prospective investors. The information that an entrepreneur provides to investors will determine their level of interest in an offering and will, in part, provide the basis for an ultimate purchase. Entrepreneurs can control access by not posting materials on the site and by providing access to certain materials only when requested by a prospective investor.
  3. Other Investors
    Your profile information can be shared with other investors on MoolaPitch. The default setting for your account is to share your information with no other investors. Alternatively you can set your account to share your profile with all users on MoolaPitch or a subset of MoolaPitch users such as investors interested in a particular offering that you are also interested in. Within the parameters you will be able to select if and how you wish to share your profile information if EFB decides to activate profile information sharing on MoolaPitch.
  4. Businesses
    If you are a registered investor on, we will be sharing your information with entrepreneurs that list offerings on the site. This will include your contact information, if you express interest in an offering, through which they may communicate with you to pursue your potential investment in their offering. If you purchase an offering, this will include you financial information including your “Investor Accredited or Certified Status Information”, purchase information, signed documentation and financial account information. This information may be necessary to approve your purchase, to issue subsequent securities, to record your purchase as an obligation in their company’s records, to ensure that both communications and payments are appropriately routed post purchase, and to conduct other management tasks.
  5. Equity for Business Inc. Affiliates.
    By using EFB’s website, you are providing permission for us to share your information with our affiliates, both present and future. Affiliates are any companies under common control including subsidiaries and joint ventures. This information will include all of your account information, your account use and its history.   This information may be used by EFB for strategic planning purposes, decision making, site improvement, security, account verification, etc. This information will not be sold to independent third parties.
  6. Service Providers and Partners.
    We may share any and all information with service providers who assist with EFB’s operations and internal website functions. This includes identity verification, document signature and archrival practices, fund transfer, escrow services, site analytics and other functions. Service providers are bound by personal information privacy policies similar to our own and may use such information only for the services being provided.
  7. Strategic Chnages.
    During the lifespan of, Equity for Business Inc. may undertake new strategic directions that result in a sale, merger or reorganization. In such circumstances some or all of EFB’s assets, including personal information may be transferred to a new entity.
  8. Legal and Other Disclosures.
    We may disclose information when required to or believed to be required to by law. This may include complying with regulatory or legal requests, protecting the interests of EFB employees, agents, the public at-large or EFB itself.Except as described above, we will not disclose your information absent your consent.

Web Analytic Services                                                                                                               
EFB may use one or more several web analytics services on The services record and analyze how our web site is being used and allow us to improve our site. The privacy policies for these sites are available for viewing as follows:
Seevolution at,
Google Analytics at , and
Mouseflow at

Web Beacons and Cookies
Equity for Business Inc., its affiliates and/or our service providers may place web beacons or cookies on your computer when you visit These web beacons and cookies make the use of the site safer and faster by recognizing returning users, measuring activity on the site, allowing us to monitor and/or improve our services and protecting against fraud. Your browser should allow you to block cookies but such blocks may prevent you from getting the full service of You should also be able to set your browser to allow you to accept web beacons and cookies from

Your Personal Information History
Over time certain personal information that you provide when registering as a registered viewer, investor or entrepreneur on may change. We ask that you update your account on a regular basis to ensure that can provide you its services. On an occasional basis we will ask you to confirm your account details and/or to update your password.

You can delete your account by sending a request to Upon request we will deactivate your account; however, your account information and history will remain archived in the event such information is needed to comply with legal or regulatory requests, our need to review past activity on or for website improvement. If we terminate or suspend your account, such information will be used so that account cannot be reopened.

Records of interaction between EFB and businesses that use or contemplate using to raise capital will be retained. In addition, all materials that are made available to potential and actual investors through will also be retained as will all communications posted through the website. This information will include among other things—meeting records, contracts, marketing documents, Q&A boards, offering documents, due diligence documents, plus any and all related registrations and communications. This information will be used only to comply with any internal investigation by EFB or its service providers and/or to comply with legal requirements.

Children’s Privacy
Protecting the privacy of children is an important concern of EFB. Registration with and use of is restricted to those that have reached the age of 18 or older. If we become aware that anyone under the age of 18 has registered with our site, we will terminate that account. If we become aware that personal information regarding individuals under the age of 18 has been entered into our site, we will take steps to remove such information from our site.

Communications via Email
As a registered user for, you will upon occasion receive administrative emails from EFB. In addition, you will receive marketing emails that address to new offerings, investors and marketing events. You can opt-out of the marketing emails but not our administrative emails. You may change your email preferences by changing your email marketing preference in your account profile. We do no bulk email solicitations. If you receive an email from us that you should have not received, please contact us at

Equity for Business Inc. takes commercially reasonable steps to protect your information. We have safeguards designed to protect your information on a physical and electronic basis plus have designed our site with procedures and service providers for further protection. No safeguards can provide 100% protection. Therefore, you are providing information at your own risk and we cannot warrant the security of any information

Links to Other Web Sites
EFB’s Privacy Policy applies only to the MoolaPitch site. The MoolaPitch site may contain links to other websites such as those posted for Offerings (“Other Sites”). These sites and not controlled by or operated by EFB or MoolaPitch. Other Sites are governed by and subject to guidelines instituted by the operators of those sites. EFB and MoolaPitch suggest that you review the privacy policy posted by such sites before making use of their services or providing any information thereto. Neither EFB nor recommend, warrant, endorse and are not liable for any services, products or information available on or through Other Sites.

Changes in Privacy Policy
Our Privacy Policy is current as of the dated printed at the front of this document. We will be changing our Privacy Policy from time to time. You will receive email notification of any major changes. We will also post notice of changes on the site. Such changes will be effective immediately for new users and in effect as of 30 days of the notice for existing users. Your continued use of the site will be deemed to be your acceptance of such changes.

Contact MoolaPitch
If you have any questions, complaints, or comments regarding our Privacy Policy, please contact us at or send your comments to:
725 Heartland Trail, Suite 106
Madison, Wisconsin 53717

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